Tasty and refreshing, PURA Soda has only five ingredients, a sprinkle of pure cane sugar and a skinny 65 calories per can. It’s soda PURA and simple; or as we like to call it, the evolution of soda.
No animal by-products, no BS.
My life story starts with the collaboration of two blokes seeking something new. Uncharted territory in the cool drink market. I said cool, but it’s alright in this context, right? Cool, thanks. So back to the blokes in question, and their burning question.
What if there were a soda with all the benefits of being a delicious and thirst-quenching drink with none of the health negatives like super high sugar levels, jaw-grinding caffeine peaks and ingredients like “locust bean gum stabiliser?” Wait; what? Why the hell would a soft drink need a stabiliser, and in what world do I want to ingest locust beans… which I can only assume are insect testicles. Not cool (see what I did there?).
With all this in mind, the two blokes put their heads together and went on to develop me.